Woodbridge Wines, Wine & cheese party brochure

Click on the image to download a pdf file

The Challenge:
To create market awareness for the Woodbridge family of wines, using a fall entertaining theme. To give the consumer value-added information with their purchase, including serving tips for wine & cheese & recipes for entertaining.

The Action:
Warm colours, effective use of appealing food photos with product shots & useful information made consumers want to pick up the brochure, & then allowed them to identify the winery's varieties. The booklet was distributed at point of purchase across Canada, resulting in increased Woodbridge brand sales for the subsequent quarter.