Save the Children Canada, Out from the shadows & into the light brochure
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The Challenge:
To publicize the organization's campaign to help sexually exploited
children in Canada. This piece was targetted to federal legislators,
funding agencies and the public.
The Action:
Economical two-colour printing using stark colours & effective use of
jarring photos and captions made readers feel the urgency of the
program's objectives. As a result, the program gained a national profile
and press coverage as well as support from all federal parties.
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