Rainforest Kayak Adventures

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The Challenge:
While competing with a host of other tourism-based companies, to create a distinctive profile for a company specializing in educational adventure tours in world-famous Clayoquot Sound, British Columbia.

The Action:
Using economical two-colour printing and colours that recall the natural environment, 15,000 copies were distributed each season through outdoor stores throughout Canada and the US. The company bookings and revenues have doubled in the last three seasons.