West Coast Railway Heritage Park marketing brochure
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The Challenge:
To create market awareness for a unique tourist experience appealling to
two distinct markets: families and railway history buffs. The tour
itself had two different selling points: the scenic beauty of the route
and the historical park and activities at the destination.
The Action:
Colourful, dynamic photos made the brochure stand out and illustrated
both aspects of the tour, showing details of the Railway Heritage Park
in the context of the area's stunning scenery.
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