Robert Mondavi Winery

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The Challenge:
To give a consistent market image to the variety of brands in the Mondavi “Family of Wines”.

The Action:
Using full colour magazine and newspaper placement, these three ads feature prominent illustrations of the products complimented by photos that reinforce the appealling natural charm of California, and a palette of muted natural colours.

The Result:
The refined layouts, colours and typography succeeded in creating an upscale, sophisticated market image and in unifying the various brands in the Mondavi line.