CCR International

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The Challenge:
To create a local profile for an established international mediation company new to the Vancouver area, offering a wider range of servies than most local mediators.

The Action:
Using a full colour cover ad in a directory of mediation serves, the ad features dramatic semi-circular shapes and soothing colours to draw attention while reinforcing the headline’s message, echoing the company’s circular logo and highlighting the list of the company’s services.

The Result:
This ad helped give CCR International a presence in the local mediation market by visually showing their professionalism and sophistication. The ad draws attention to their wide ranging national and international experience, and abiltiy to customize their services to clients’ needs.