Just White Shirts and Black Socks

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The Challenge:
This start-up company faced the challenge of getting professional men to mail order clothing.

The Action:
While drawing attention with an amusing photo, this ad appeals to the professionals’ image of himself as “reasonable” and clearly delineates the quality of the products and the advantages of mail order. The company’s logo was also designed and produced by Eye Design Inc.

The Result:
Placed in the financial sections of national newspapers, this ad helped create name recognition for the company, and drew the attention of the large market of professional men to an alternative to shopping in person. In addition to mail order and on-line sales, the company now boasts two bricks & mortar stores in Toronto and international sales of over $30 million annually.